關(guan)于創業者需要的十(shi)個有(you)悖常理的信念

　　Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. Yet I have found that serious entrepreneurs usually go way beyond these platitudes in their actions and thinking, and often won’t volunteer their real views, for fear of alienating “regular” people, and being branded a fanatic.多數(shu)人(ren)認同，創業(ye)者必須具(ju)有與眾不同的(de)(de)思(si)維方式(shi)，并且敢于冒險(xian)，這(zhe)樣(yang)才更(geng)有機會去建(jian)立一(yi)家成功的(de)(de)企業(ye)。然(ran)而我發現，那些(xie)真心(xin)想有所建(jian)樹(shu)的(de)(de)創業(ye)者經常與這(zhe)些(xie)老生常談相去甚(shen)遠(yuan)，并且出于對被(bei)“普通人(ren)”疏遠(yuan)和被(bei)貼上狂熱分(fen)子(zi)標簽的(de)(de)恐懼，他們往往不會踐行(xing)他們真正(zheng)的(de)(de)想法。

　　In his new book “The Entrepreneur Mind,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs. Most of these are predictable, like think big and create new markets, but I found a few, like the ten below, that will likely raise the hackles of many people outside this lifestyle, and many “wannabe” entrepreneurs.在(zai)連(lian)續創(chuang)(chuang)業(ye)者(zhe)Kevin D.Johnson的(de)新(xin)書《創(chuang)(chuang)業(ye)思維》中，他概括了100條(tiao)為連(lian)續創(chuang)(chuang)業(ye)者(zhe)們所(suo)堅持的(de)理念，見解和習(xi)慣。多(duo)(duo)數都在(zai)預料之中，如(ru)從大局思考以(yi)及(ji)開創(chuang)(chuang)新(xin)的(de)市場，然而我也找出了一小(xiao)部(bu)分，比(bi)如(ru)下(xia)面說的(de)這十(shi)條(tiao)，這些可能(neng)會觸(chu)怒那(nei)些不以(yi)這種生活方式生活的(de)人，以(yi)及(ji)許多(duo)(duo)“有抱負”的(de)創(chuang)(chuang)業(ye)者(zhe)。

　　1.All risk isn’t risky. Entrepreneurs surely understand the high probability of failure, but they don’t necessarily like to gamble. Instead, they take calculated risks, stacking the deck in their favor. They must have enough confidence in themselves, supplemented by expert knowledge, solid relationships, or personal wealth, to see the risk as near zero.1.并非所(suo)有(you)(you)風(feng)險都具(ju)有(you)(you)危險性。創(chuang)業(ye)者顯然(ran)知道失敗(bai)的(de)(de)巨(ju)大(da)可能性，然(ran)而他(ta)并不必然(ran)愿(yuan)意(yi)去(qu)賭一把。相反，他(ta)們(men)愿(yuan)意(yi)承(cheng)擔一些(xie)經過計算的(de)(de)風(feng)險，依他(ta)們(men)的(de)(de)興趣擺布局勢(shi)。他(ta)們(men)必須對自己具(ju)有(you)(you)足夠(gou)的(de)(de)信心，同時又擁有(you)(you)專業(ye)知識，穩固的(de)(de)社交關系(xi)，或者巨(ju)大(da)的(de)(de)個人財富，他(ta)們(men)才會把失敗(bai)的(de)(de)風(feng)險視(shi)為(wei)接近(jin)為(wei)0。

　　2.Business comes first, family second. This view isn’t a selfish one, but a recognition by serious entrepreneurs that family well-being is dependent on the success of the business, not the other way around. This is why airlines ask you to put on your oxygen mask first. Should you forego closing a million dollar deal to attend a ball game with your son?2.生意至上，家人次之。這并非是(shi)(shi)一種自私的觀點，相反，那些連續創(chuang)業(ye)者們公認，家人的幸福取決(jue)于生意的成功，而不是(shi)(shi)相反。這就是(shi)(shi)為什么(me)航空公司要求你首先(xian)帶上氧氣(qi)面罩(zhao)。你是(shi)(shi)否應該為了(le)和你兒(er)子一起去打球而拒絕一個(ge)價(jia)值100萬美元的合同(tong)？

　　3.Following your passion is bogus. Look for a good business model first. Your passion may be for a good cause, like curing world hunger, but it may not be a good business. In any young business, you inevitably find things that are not enjoyable, but need to be done, like cold calls or firing unproductive employees. Just doing fun things is a myth.3.追隨你(ni)的(de)(de)激(ji)情是不好的(de)(de)。首先要尋求一(yi)種(zhong)良好的(de)(de)商業模式。你(ni)的(de)(de)激(ji)情或許出于一(yi)個(ge)非(fei)常好的(de)(de)動機，比如消除世界上的(de)(de)饑(ji)餓，但(dan)那或許并不是一(yi)樁好生(sheng)意。在所有(you)羽翼未(wei)豐的(de)(de)公(gong)司，你(ni)不可(ke)避免地會發現一(yi)些無(wu)趣(qu)的(de)(de)但(dan)又必須完成(cheng)的(de)(de)事情，比如陌生(sheng)推銷或者解雇那些效(xiao)率低下的(de)(de)員工。僅僅做有(you)趣(qu)的(de)(de)事兒？那只是個(ge)傳說。

　　4.It’s not about being your own boss. Great entrepreneurs aren’t interested in being bosses at all. People who crave the freedom to do what they want when they want generally make terrible entrepreneurs. In order to be a successful entrepreneur, discipline is a must, and accept your new bosses as investors, partners, and customers.4.做自己的(de)老(lao)板(ban)不見得是(shi)好事。優(you)秀的(de)創業(ye)者(zhe)(zhe)對成為(wei)(wei)(wei)老(lao)板(ban)壓根沒(mei)有興趣。那些(xie)(xie)渴望為(wei)(wei)(wei)所欲(yu)為(wei)(wei)(wei)的(de)`人(ren)通常很(hen)難成就事業(ye)。對于成為(wei)(wei)(wei)一個成功的(de)創業(ye)者(zhe)(zhe)而言，紀律是(shi)不可或缺的(de)。你也(ye)必須接受那些(xie)(xie)新的(de)老(lao)板(ban)，他們是(shi)投資者(zhe)(zhe)，創業(ye)伙伴(ban)，還有消費者(zhe)(zhe)。

　　5.Fire your worst customers. We have all had customers who take advantage of us, to the detriment of other good customers. The best entrepreneurs are quick to make the tough decisions to bypass bad customers, with proper respect, to minimize frustration, resource drain, and reputation loss. You can’t please everyone all the time.5.放棄那(nei)些(xie)(xie)最(zui)糟(zao)糕(gao)的客(ke)戶。每家公司都(dou)有(you)些(xie)(xie)總占公司便宜，并使(shi)那(nei)些(xie)(xie)好的客(ke)戶蒙受損失的糟(zao)糕(gao)客(ke)戶。那(nei)些(xie)(xie)最(zui)好的創(chuang)業者會(hui)立即作出一項(xiang)困難(nan)的決(jue)定，那(nei)就(jiu)是體(ti)面地(di)對那(nei)些(xie)(xie)糟(zao)糕(gao)的客(ke)戶敬(jing)而遠(yuan)之，繞道而行，以此將(jiang)挫折、資源浪費和信(xin)譽(yu)流失減少到最(zui)小(xiao)。你沒(mei)法總是取悅所有(you)人(ren)。

　　6.Ignorance can be bliss. It’s great to be highly familiar with the industry in which you plan to compete, but many times people see too many challenges, and never start. In other cases, entrepreneurs are opening up new business areas, so no one yet knows the challenges. Serious entrepreneurs trust their ability to beat a new path to the opportunity.6.無知有時是福。非常熟悉(xi)你(ni)將要奮戰(zhan)的(de)(de)行業自然是件好事，但很多時候人們看到了太多的(de)(de)挑(tiao)戰(zhan)，卻(que)從未(wei)跨出(chu)第一步(bu)。此外，創業者所開(kai)辟(pi)的(de)(de)常常是新的(de)(de)商業領(ling)域，沒人知道挑(tiao)戰(zhan)究竟在哪(na)兒(er)。真正(zheng)的(de)(de)創業者相(xiang)信(xin)他(ta)們能夠披(pi)荊斬(zhan)棘，開(kai)辟(pi)出(chu)通(tong)往機會的(de)(de)新道路。

　　7.You’re in no rush to get an MBA. If you are already an entrepreneur, more education, including an MBA, will only slow you down. Consider it a waste of time. If you plan to become an entrepreneur, and already have business experience or an undergraduate business degree, skip the two-year delay and cost of the MBA.7.不用忙著去攻(gong)讀MBA。假如(ru)你已經(jing)(jing)是一位(wei)創業者了(le)，接受更多教(jiao)育(yu)，包(bao)括(kuo)MBA，只會放(fang)慢你的腳步。把(ba)它看做是時(shi)間的浪費吧。假如(ru)你計劃(hua)要創業，并(bing)且已經(jing)(jing)有了(le)一些商業經(jing)(jing)驗(yan)或一個商科本科學位(wei)，就不要花費2年光陰(yin)去讀那價格(ge)不菲的MBA了(le)。

　　8.You are odd, and it’s OK. Entrepreneurs, especially those in technology, usually don’t start out as well-rounded, well-adjusted leaders. In fact, being odd is quite the norm. According to other studies, attention-deficit disorder (ADD) is common, as well as host of other personality disorders. It’s actually cool to be a geek in this lifestyle.8.行為(wei)古怪也(ye)沒(mei)問題。在(zai)(zai)創(chuang)(chuang)業(ye)的(de)起始階段(duan)，那些創(chuang)(chuang)業(ye)者(zhe)，尤其是(shi)在(zai)(zai)科技領域的(de)創(chuang)(chuang)業(ye)者(zhe)并(bing)不表現(xian)得像個(ge)很圓滑(hua)和(he)適應(ying)性很強的(de)商業(ye)領袖。事(shi)實上(shang)，舉止古怪反而(er)很正常(chang)。其他研究顯示，在(zai)(zai)創(chuang)(chuang)業(ye)者(zhe)中，注意力缺(que)失癥是(shi)一種常(chang)見現(xian)象，其他人格障礙亦是(shi)如此。其實以一個(ge)怪胎(tai)的(de)方式生活(huo)是(shi)一件挺酷的(de)事(shi)情。

　　9.A check in hand means nothing. Every entrepreneur remembers their nave days when that first customer check bounced. When you receive a new purchase order, a check, a verbal agreement, or even a written agreement, don’t get too happy and excited. Save the celebration until you have cold cash in hand, or the funds are verified.9.未經兌現的空頭支票(piao)毫無意義(yi)。每個創業者都記得他們收到客戶寄來的第一張支票(piao)時那副(fu)手(shou)舞足蹈的天(tian)真模樣(yang)。當你(ni)收到一張新的訂單、一張支票(piao)、一個口頭協議、或者一份(fen)書面(mian)協議時，不(bu)要(yao)興奮(fen)過度。等(deng)你(ni)手(shou)中拿到真金白銀的時候再慶祝吧。

　　10.There’s no such thing as a cold call. If you are an elite entrepreneur, you don’t go into anything cold. With the Internet and a plethora of other resources, you can warm up any call quickly, and not waste your time or theirs. Doing your homework first is one of the best ways to get an advantage over your competition.10.沒有所謂(wei)的(de)(de)“陌(mo)生營(ying)銷”。假如你是(shi)一(yi)個精英創業者，你就不會接觸(chu)任何一(yi)種(zhong)與“陌(mo)生”有關(guan)的(de)(de)東西。在這個互(hu)聯網和(he)大(da)量其他信(xin)息唾手可得(de)(de)的(de)(de)年(nian)代，你能迅(xun)速通(tong)過各種(zhong)方(fang)式熟悉(xi)對(dui)方(fang)，不要浪費(fei)彼(bi)此的(de)(de)時間。首先做好自己的(de)(de)功(gong)課(ke)，這是(shi)獲得(de)(de)競(jing)爭優勢的(de)(de)最佳方(fang)式之(zhi)一(yi)。

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